While smaller suppliers have been able to jump on the CBD wagon quickly, multinational giant BASF took its time developing an effective and compliant ingredient.
CosmeticsDesign spoke with BASF Head of Marketing for Personal Care in North America Kate Drummond about the launch of the supplier's new ComfortBD ingredient, what went into bringing an ingredient into the highly regulated CBD space and what the beauty industry more broadly can take away from the development of the product.
Will you just give me an overview of this product?
We have launched a product called ComfortBD. It's a high-quality, fully traceable CBD ingredient grown in the United States. It's extracted using subcritical CO2. We've supported that launch with extensive in vitro and in vivo studies and demonstrated impressive results on the appearance of shiny, oily skin, as well as red and irritated skin while also bolstering the skin barrier.