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How Because Intelligence wants to use automation to tame the wilds of eCommerce
Because Intelligence is a pandemic-born tech company using automation to optimize product pages so brands don’t have to do it by hand.
As DTC has become essential in the beauty sector most steps along the purchasing journey have been streamlined, but automation could help focus websites more on conversion from product page to purchase.
CEO of Because Intelligence Ashland Stansbury told CosmeticsDesign that most of the innovation in eCommerce over the past 10 years has been around the checkout process.
“One of the most forgotten parts of the buying journey on the website is actually the product page,” Stansbury said. “The product page and the messaging that site visitors see has never been automated before because it is a very time-consuming process. There's typically anywhere from hundreds to thousands of SKUs to manage on a per store basis.”
