Just your type: Meet Euromonitor's 8 consumer types and learn about their like, dislikes, needs
Consumer trends are a great snapshot of the whole market, but knowing what a brand’s consumer type is can help zero in on the right strategies.
Euromonitor recently came out with a report on consumer types in 2022, including eight main consumer types. The report said it’s important to segment consumers into types to innovate for emerging demands, customize buying journeys and strengthen customer relationships, among other reasons.
