Cosmetics professionals have heard that consumers are increasingly interested in botanicals, and recent consumer studies back that up.
The Plants Based Product Council released its 2022 consumer research this week, offering consumer insight into the interest in plant-based products in the United States.
“This year’s consumer research findings really underscore that the majority of American consumers are thinking about, buying and using plant-based products,” Executive Director Jessica Bowman said in the study’s press release. “Awareness has been one of our biggest hurdles as an industry – this year’s findings show that we are overcoming that.”
Here are nine stats from the report that cosmetics professionals may find interesting.