Even if a package has a recycling symbol on it, it may not be easily recyclable and beauty brand Beautycounter wants to help its consumers close that loop.
CosmeticsDesign spoke with Beautycounter Vice President of Safety and Sustainability Colin Price about the new partnership and what it means in the context of beauty sustainability.
To start out, tell me a bit about the takeback program.
We’re thrilled to partner with Pact Collective. This partnership will help us address a near-term gap in the circularity of some of our packaging. We recognize that some of our legacy packaging is not currently curbside recyclable in practice, which means it may end up in a landfill or somewhere it doesn’t belong. We want to provide our customers with an option for more responsible stewardship of those materials until we’ve transitioned those packaging systems out of our portfolio.