Korean beauty and Japanese beauty have found their place in the US market, and the Thai beauty industry wants to follow in their footsteps.
CosmeticsDesign spoke with Kwanapa Phivnil, director of the Thai Trade Center, about what Thai beauty has to offer the US beauty market and what entering the market looks like.
This Q&A was conducted via email.
What is the value to the US Market of the inclusion of Thai beauty?
The US is a diversified but highly potential market with many subsegments. There is demand for natural and vegan cosmetics, beauty and personal care products for young people and millennials which is still untapped by current product offerings in the market. These consumers are looking for alternative natural options that are good for their total health while environmentally friendly.