Shiseido recently partnered with technology company Revieve to launch AI Makeup Advisor, which both helps customers find products online and collects zero-party and first-party data. CosmeticsDesign spoke with Revieve CEO Sampo Parkkinen about the new tool.
Can you tell me a little bit about what this tool you launched is?
We launched the AI Makeup Advisor. Historically, the way that brands and retailers have tried to personalize the customer experience has been through a virtual try-on. They're almost like table stakes these days, brands have had them for years. When you really look at what a pure virtual try-on is, and how it fits into the overall customer experience, it sits in a narrow window of time, from a consumer experience perspective, of a consideration phase before purchase.
With the AI Makeup Advisor, we obviously understood that a virtual try-on is part of that five-star digital experience in the makeup category. But what does that overall experience look like?