Frederick Benjamin launches into Target, enters white space for Black hair care
Hair care brand Frederick Benjamin launched into Target stores in February, filling a white space for men of color looking for clean-and-natural-focused products.
Founded in 2010, Frederick Benjamin is a hair care brand with products for textured hair. Having worked in the beauty industry, focusing on hair care, and as a consumer, founder Michael James said he noticed a large white space for natural products and simple routines for men of color.
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