Climate Neutral partnering with beauty brands to decrease industry’s carbon emissions

Several health and beauty brands are among the nearly 200 brands certified Climate Neutral in 2020. Those include the newly launched hair brand Everist​, which the Cosmetics Design audience will recall from Co-Founder Jayme Jenkins’ recent 5Insights video about product format innovation.

Other health and beauty brands that received the Climate Neutral certification last year are Maison Louis Marie, Nécessaire, Osea, Patchology, Saie, Vintner’s Daughter, and Und Gretel.

Innersense Organic Beauty working towards carbon neutral certification  

“We join other brands who are taking the lead by addressing climate change at the micro level,” ​says Greg Starkman, Co-Founder of Innersense Organic Beauty, in this week’s media release announcing the brand’s partnership with Climate Neutral.

“Offsetting our carbon emissions,” ​he says, “will allow us to help restore the climate and preserve it for future generations.”​ And he explains that for Innersense, the forthcoming certification is about more than sustainability. It’s about accountability too: “We value radical transparency. By adding the Climate Neutral label to our bottles, our consumers can have complete faith in our business practices, intentions and in our brand.”​

Climate Neutral guides beauty brands to make incremental progress toward carbon neutrality

The clean beauty hair brand is committed to reaching a goal of net-zero carbon emissions as well as certification by Climate Neutral by July. And in an effort to do so, Innersense has been transitioning the bulk of its product portfolio to primary packaging made from PCR (post-consumer resin).

To become Climate Neutral certified, brands like Innersense first use the nonprofit’s emissions estimator tool that takes in to account direct carbon emissions (from, for example, the use of fuel to run brand-owned vehicles and facilities), indirect emissions (emissions from purchased energy sources), and indirect emissions from the business’s supply chain.

The next step to certification is the purchase of carbon credits. And beyond that, the nonprofit requires brands to put a carbon reduction plan in place and report back annually on the progress.   

“We're thrilled to have Innersense Organic Beauty commit to this journey,” ​says Austin Whitman, CEO of Climate Neutral, in this week’s release. “Soon they will join our growing list of certified companies, proving that we're living in a new era of leadership on climate by top brands.”​

“Consumers today,” ​says Whitman, “are yearning for evidence that companies are aware of their contribution to climate change and committed to erasing it.”​