Beauty Gourmet’s Glitter Tea promises beauty and wellness benefits

By Deanna Utroske contact

- Last updated on GMT

© Getty Images \ (BreakingTheWalls)
© Getty Images \ (BreakingTheWalls)

Related tags: beverage, beauty from within, supplements, functional beverage

The new beverage line from Kris Ravenscroft and Adrian Ravenscroft is in pre-launch with the brand’s own ecommerce site offering 3 ayurvedic, adaptogenic, and antioxidant teas for pre-order.

By placing ‘beauty nutrients’ in foods and beverages women already eat and drink, we help women create an effortless foundation of wellness without having to do more than the too much they are already doing,” ​explains the Glitter Tea about page​.

Beauty Gourmet is functional food and beverages

Beauty Gourmet is set to launch with one product: Glitter Tea (that’s glitter as in sparking beverage, not decorative material); and three SKUs: Black Cherry Rooibos Herbal Tea, Grapefruit Ginger Green Tea, and Peach Vanilla White Tea.

The brand is all about self-care in a busy world, wellness, and beauty. In press materials shared with Cosmetics Design Kris Ravenscroft explains that, “The demands that are being placed on modern women are nearly impossible to meet, and women’s wellness is a conversation we need to be having.” And the brand's site calls Glitter Tea "a sparkling tea to feed your beauty, body, and soul."

Beauty Gourmet is helping women-owned business get funding

Kris Ravenscroft has been an organizer on the leadership team of Startup Boston for nearly 2 years. Startup Boston is an annual 5-day event series for entrepreneurs​ and corporate allies that support the startup community in the Massachusetts capital.

In parallel with this mission, Beauty Gourmet has an initiative to support women entrepreneurs in their efforts to raise funding. “By providing fundraising grants for female entrepreneurs, we hope to plant seeds of success for founders whose great ideas might otherwise be overlooked,” ​says Kris Ravenscroft, in a media release about Glitter Tea.

The company will put aside a portion of revenue to be given out as grants to women building businesses that “will make a positive difference in the lives of others.” ​The grants are meant to help founders launch crowd funding campaigns or pitch angel investors, explains the Beauty Gourmet site’s Glam Leaders page.

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DeannaUtroske_Editor_CosmeticsDesign

Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.

Related topics: Brand Innovation

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