Marketing Trends - Mintel on Sun Care Reinvented
Mintel's David Tyrell took a look at new and evolving suncare themes expected to propel consumer engagement and purchase for his marketing trends presentation on the first day of the event. He highlighted sun care that focuses on optimal product benefits through simplification, new entries in hybrid skin/suncare to offer preferred multi-functional benefits and convenience, an explosion of new and old brands offering sun protection for women of all skin color shades and a push of synbiotics.