Chemyunion highlights sensorial trends in the Americas

By Simon Pitman

- Last updated on GMT

At the recent FCE Cosmetique event, Cosmetics Design got to spoke to Chemyunion skin care expert Patricia Moreira, to find out how its team has interpreted sensorial trends in the LATAM and North American cosmetic and personal care markets right now.

Some of the biggest trends in the industry are to be seen in both the Latin American and North American markets right now, and so we drilled into the expertise in the Chemyunion development team to find out more about how the all important sensorial attributes are being incorporated into new product launches.

Speaking at the sidelines of the recent FCE Cosmetique event in Sao Paulo, Brazil, Moreira explained how the development team had divided the globe into five primary regions to highlight how sensorial is being interpreted in those markets. 

Connecting the culture of regions through sensorial 

Chemyunion's approach to this has been to connect different aspects of the culture closely with the formulations, by combining food ingredients, fragrances and experiences that encourage individuals to engage and connect with the products. 

For the Americas region, the Chemyunion team had come up with four different concepts, which included a peanut-butter like cream, a detoxifying fruit water, a hair protection treatment against heat damage, and a moisturizing balm to protect against harsh winter weather. 

Each product concept has been created using sensorial elements that serve to resonate with consumers, touching on different ways to engage consumers by reminding them of every day experiences.

In particular Moreira highlighted the fact that peanut butter - a nationwide staple in the US - was used as the sensorial element for a multifunctional skin care product that was developed using macadamia nut instead of peanut to provide the same texture and sensorial attributes, without the allergy risk. 

Related news

Show more

Related products

show more

Gentle skin exfoliation with Glucono-delta-Lactone

Gentle skin exfoliation with Glucono-delta-Lactone

Jungbunzlauer | 14-Nov-2022 | Clinical Study

Jungbunzlauer’s glucono-delta-lactone (GdL) is a polyhydroxy acid known as a mild, effective exfoliating agent. Its beneficial impact was proven in a four-week...

Cosmetics Trends: Upcycling cosmetic ingredients

Cosmetics Trends: Upcycling cosmetic ingredients

Actylis – The Partner of Choice | 02-Nov-2022 | Insight Guide

Natural and plant-based ingredients are a mainstay of the cosmetics industry, and new uses for these materials continue to emerge.

Planet-friendly performance

Planet-friendly performance

Covation Bio™ PDO | 18-Oct-2022 | Technical / White Paper

Zemea® propanediol is a 100% plant-based alternative to petroleum-based glycols and glycerin. Used as a humectant in a wide range of skin care applications,...

Related suppliers