President of ABC discusses the big trends driving the Brazil market

By Simon Pitman contact

- Last updated on GMT

Brazil is by far the biggest market for cosmetics and personal care in the Latin American region making it the biggest trendsetter and influencer for the industry in the region. Cosmetics Design spoke to Vania Leite, president of Brazilian beauty and personal care trade body ABC to find out more.

The Brazilian market witnesses a rollercoaster ride in recent years, with an economic downturn in the period 2015 and 2017 hampering economic group, but as Leite explains in this video interview, the industry has continued to prove resilient.

In this video interview, Leite underlines how beauty and personal care trends have very much gone to the next level in recent years by encapsulating the sensorial attributes of products in their development to create resonate with consumers. 

Personalization and experience

Leite also explains that, hand-in-hand with the sensorial trend, beauty companies in Brazil are also increasingly tapping into the personalization trend, because consumers whant products suited to their exact needs. 

In multi-ethnic Brazil this is particularly poignant because of the vast array of skin and hair types, which makes it even more important for consumers to find products that are suited to their specific hair or skin types. 

Leite points out that, in line with this, it is younger consumers, those in the millennial and Z-generation age groups, that are particularly looking for these tailor-made products. One product fits all does not work for this type of consumer any longer. 

Sustainability is paramount

Just like in other parts of the world, sustainability is huge in Brazil. The Amazon region has always been revered by the people of Brazil, but with constant threats to the preservation of this incredibly biodiverse region, Brazilian people are more and more aware of the importance of preserving the environment. 

Leite stresses that, although consumers in Brazil are looking for green beauty products, but in line with this, she also points out that consumers need to go deeper in their requirements, demanding full transparency in the supply chain, while also stressing the importance of green packaging. 

Related news

Related products

show more

Pandemic Beauty Formulas for Download

Pandemic Beauty Formulas for Download

Tagra Biotechnologies | 18-May-2020 | Application Note

Tagra is internationally renowned as a leader in microencapsulation, having obtained over 14 patents created by a team of PhD experts in microparticulate...

TXVector™ for Age Spots, Sun Damage, and PIH

TXVector™ for Age Spots, Sun Damage, and PIH

Actera Ingredients | 15-May-2020 | Product Brochure

TXVector™ is a targeted treatment for the visible effects of inflammation and hyperpigmentation. Based on pharma strength tranexamate chemistry, it erases...

PTEROWHITE®: NATURAL 90% PTEROSTILBENE

PTEROWHITE®: NATURAL 90% PTEROSTILBENE

SABINSA: Innovating the Science of Cosmetics® | 11-May-2020 | Data Sheet

Sabinsa's pTeroWhite®, a patented, natural pterostilbene extract from the heartwood of the Indian Kino Tree (Pterocarpus marsupium), delivers impressive...

Related suppliers

Follow us

Products

View more

Webinars