This week Arcade Beauty announced the partnership, which will put co-created beauty product sampling kiosks in gyms, hotels, airports, and similar locations.
“We are thrilled to be the exclusive industry provider of this cutting-edge sampling model,” says Peter Lennox, president and CEO of Arcade Beauty, in a media release about the new partnership.
Beauty where people go
“It’s our mission to continue innovating and thinking outside of the box in the sampling space, elevating the experience for our partners and consumers; this collaboration gives us the opportunity to do so,” believes Lennox.
And the Arcade Beauty partnership with Vengo Labs is a chance for the company to reach consumers where they travel and at venues where they reach for easy-to-use personal care and cosmetic products.
“Vengo sampling kiosks are versatile and can ultimately be placed in any venue including high-traffic locations including beauty/travel retail and pop up events.” Says Lennox, stressing that “bringing beauty products to the places that are most convenient for consumers is a natural fit for Arcade Beauty.”
Digital means data
Arcade is calling the new beauty vending machines “connected beauty sampling kiosks.” And they are being cast as a sort of self-guided experiential retail platform.
“The sleek, modern installations facilitate a customized, on-demand exchange between consumers and brands creating a unique immersive experience,” says the Arcade media release. “Retailers can use the high-tech, digital vending machines to engage consumers, create a custom experience and collect valuable user data.”
For both companies the partnership is as much about sales as it is about information on the ever-changing beauty marketplace: “Vengo’s network currently reaches 25 million consumers per month in over 1,000 locations,” Brian Shimmerlik, co-founder and CEO of Vengo, tells the press. “We are thrilled to partner with Arcade Beauty to expand the footprint and understand how to optimize the value Vengo provides to the beauty industry.”
Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.