The ADF&PCD packaging tradeshow returns to New York City in September

By Deanna Utroske

- Last updated on GMT

The ADF&PCD packaging tradeshow returns to New York City in September
Next week, a joint event, bridging the Aerosol and Dispensing Forum with a show dedicated to the packaging of Perfume, Cosmetics, and Design, returns to New York City for the third time, and comprises exhibits, awards, and educational programing—programming that includes a panel discussion led by Cosmetics Design editor Deanna Utroske about beauty’s mini packaging revolution.

ADF&PCD will take place September 5 and 6 at the Altman Building & Metropolitan Pavilion in New York City’s Chelsea neighborhood.

Exhibitors and awards

Over 150 packaging suppliers—aerosol makers, dispensing specialists, GWP designers, glass experts, etc.—will be showcasing their newest and best selling solutions. Several packagers are using the event as a space to launch new products.

"We’re giving our visitors an opportunity to...see some of Europe’s most innovative aerosol, dispensing, perfume and cosmetics packaging suppliers and designers, alongside of course, the very best talent working within the North American market. That’s a phenomenal mix - all under one roof,” ​Alli McEntyre-Gaharan, event director of the ADF&PCD portfolio, says in a media release about the upcoming event. (The ADF&PCD event began in Europe and has been running there for years.)

The ADF&PCD New York Packaging Innovation Awards will be presented on September 5 at 4:30pm. Nine award categories cover aerosol, dispensing, personal care, and cosmetic packaging innovations. And this year for the first time the ADF&PCD will present an award for indie beauty packaging.

This year’s awards jury comprises Christophe Pradere, BETC Design; Cindy Hundley, Spray Magazine; Detlev Melcher, Aerosol Europe Magazine; Lorraine Drake, Estée Lauder; Marianne Klimchuk, FIT; Harry Bennett, Bennent Consulting; Bernard Quennessen, Coty US; Scott Carpenter, Formulated Solutions; David Burke, Pratt Institute; Eric O'Toole, Pratt Institute; Jamie Matusow, Beauty Packaging; Hervé Bouix, Estée Lauder; and Deanna Utroske, Cosmetic Design.

Educational programming

“The speakers are packaging icons! Global award-winning designers…industry disruptors,”​ McEntyre-Gaharan, tells the press. “This will be an incredible opportunity for brand managers and packaging designers to learn from the world’s most creative, influential and successful packaging designers, people who are at the absolute top of their game.”

On Thursday, September 6 at 3pm, Cosmetics Design editor Deanna Utroske will moderate a panel discussion titled, Beauty’s Mini Revolution: The Big Business of Tiny Packages.

“Practical, portable beauty packaging is a fun, functional option for brands striving to meet a myriad of consumer expectations,”​ explains the panel description on the ADF&PCD site. “Not to be confused with samples sizes or amenities, minis are changing the way shoppers discover and consume product.”

“In this panel, Utroske will speak with industry experts from the disruptive color cosmetics brand Stowaway and packaging maker Albéa about beauty’s mini packaging revolution and what it means for brands, packagers, consumers, and everyone in between.”

Other educational sessions at the event include an interactive workshop called Collective Intelligence - Design Thinking – Problem Solving, led by Sandra A. Krasovec and Marianne Rosner Klimchuk of FIT; and a session titled Is Tech Fuelling a Renaissance in Packaging Design? presented by Marisol Simard, president of the innovation consultancy Dandelion Clocks.

To register for the free event, click here!



Deanna Utroske, Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.

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