The Eco Well is a public education platform dedicated to sustainable cosmetics. And the second season of The Eco Well podcast launched last week with a new episode featuring Cosmetics Design editor Deanna Utroske.
Industry info gap
Brands big and small are developing sustainable beauty solutions at a rapid pace. And consumers, eager for information and environmentally friendly options, are seeking out reliable resources—new authorities—that can help with informed purchasing decisions.
Jen Novakovich, the cosmetics chemist and environmentalist behind The Eco Well, hosts in-person formulation workshops, offers private consultations, blogs, and podcasts about sustainable beauty; all in an effort to fill the consumer information gap.
Trend and topics
In this episode of The Eco Well podcast, Novakovich talks with Utroske about a wide range of topics, including “the power of social media for education and exposure, for better or worse, [and] getting your start in the industry,” as the promo text on The Eco Well site notes.
And they talk trends, too. “There’s always something new and exciting in cosmetics and personal care,” says Utroske, adding that, “from my vantage point, I get to watch different movements and trends build and develop over time.”
Novakovich and Utroske discuss the shift away from anti-aging skin care, the momentum building for microbiome-friendly personal care, naturals, wellness, and more.
Referring to the proliferation of beauty ingredients made with biotech and the growing market for CBD and hemp-derived inputs, Novakovich says “clearly these are huge trends and really exciting.” And she directs listeners to previous episodes of her podcast that cover those topics exclusively.
Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.