Debra G. Perelman ascends to CEO at Revlon

By Deanna Utroske contact

- Last updated on GMT

image courtesy of Revlon
image courtesy of Revlon
Last Wednesday, Perelman became president and CEO of the multinational beauty company. Her overarching objectives are to accelerate Revlon’s growth and foster disruptive and innovative change from within the cosmetics and personal care company.

Prior to her accepting the board’s appointment to serve as Revlon’s CEO, Perelman was executive vice president of strategy and new business development at the retail investment firm MacAndrews and Forbes.

And, she’s held several “operational and leadership roles across all facets of the business, including finance, distribution and sales operations, international, and marketing” ​roles at Revlon over the course of her career so far, according to a company press release.

“Revlon has been a central part of my personal and professional life for more than 20 years,” ​acknowledges Perelman in the release, explaining that, “I love Revlon not only as a company, but as a culture of employees and executives who are committed to delivering women and men the best products in our industry.”

“Beauty has emerged as one of today’s most dynamic and fastest-growing industries,” ​says Perelman, “and I look forward to working with Revlon’s world-class team to amplify our strategy and accelerate growth. I am committed to driving the company to compete and thrive in today’s dynamic environment and encouraging our talented team’s entrepreneurial spirit, agility and bold creativity.”

The pace of change

“I have always trusted Debbie to bring fresh vision, innovation and success to companies,” ​Ronald O. Perelman, who purchased the company in 1985 and serves as chairman of the Revlon board of directors, tells the press; “and I have no doubt she will do the same for Revlon….I can think of no better way to express MacAndrews & Forbes’ support of Revlon and belief in its future than by appointing Debbie to lead the company.”

Debra G. Perelman is charged with “enhancing Revlon’s consumer and customer focused approach, where personalization, inclusion, usability and passion for beauty are the cornerstones. She will be responsible for driving Revlon’s efforts to further innovate through technology, enhance its iconic brand portfolio and invest in e-commerce as a growth driver,” ​according to the company’s press release.

She has already been instrumental in the company’s digital business initiatives and launched a partnership with the MIT Media Lab, investigating how best to disrupt the beauty industry.

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DeannaUtroskeEditor

Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.

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