Kamedis launches in US with botanical personal care line for eczema, acne, and dandruff

22-Feb-2018 - Last updated on 22-Feb-2018 at 18:03 GMT

Plant-based beauty and skin care brands seem to be cropping up everywhere; presumably because nature-based formulations that deliver results are in high demand. With 15 years of global business behind it, Kamedis hopes to meet that demand for US beauty consumers.

Kamedis is a botanical skin care brand that incorporates the learnings of Traditional Chinese Medicine. The company got its start in Israel in 2003, has since grown into a global brand, and is now launching in the States. Kamedis has always been focused on so-called problem skin issues like eczema, psoriasis, acne, and dandruff.

Introduction

To begin with, Kamedis is bringing three skin treatment collections to the States. According to this week’s press release, each has clinical testing behind it: “reducing eczema flare-ups up to 50% in two weeks, acne lesions within 12 hours, and dandruff by 50% in two weeks.”

And besides the patented botanical ingredient combinations and OTC actives that the company highlights in each of its formulas, Kamedis is emphasizing what its products are made without too: “benzoyl peroxide, sodium lauryl sulfate, parabens, steroids, dyes, and coal tar.”

Collection

As of this week, Kamedis Calm Eczema Therapy Cream and Eczema Therapy Wash; the Kamedis Clear Acne Kit; and Kamedis Control Dandruff Therapy Shampoo and Scalp Lotion are available in the US. (Scalp care is a niche category on the rise. If you haven’t already, check out the Cosmetics Design scalp care webinar available on-demand here.)

Everything the brand is selling here in States is being manufactured here in the States. Besides the company’s own ecommerce, Kamedis will be sold on Amazon, at Natural Partners, Emerson Ecologies, and other select retailers.

Competition

There’s been a lot of activity in both the sensitive skin care space and the natural skin care space lately.

Nestlé Skin Health just announced the expansion of its acne care line Differin. Burt’s Bees just released clinical data showing that it’s sensitive skin care routine is more beneficial than a comparable one formulated with synthetic ingredients.

And, Weleda is completely refreshing the brand here in the US, and will be launching new products, debuting new packaging, and running content and ad campaigns effectively inviting mainstream consumers to become natural beauty lovers.

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Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.