Arcade Beauty, a global company with headquarters in both New York City and Paris, France, has expanded its capabilities to meet the demand. According to a media release from the company, “the new facility is a response to the growing demand for mini- and single-dose products by brands and consumers.”
“Mini and single-use products have become a must-have of modern life,” explains Carl Allain, general manager of Arcade Beauty. “Practical and hygienic, they are consumer favorites for beauty-on-the-go, for travel, sports or the office,” he adds.
And, “for brands, they are an ideal way to introduce consumers to a new perfume, make-up or skincare product under the best conditions and for very low cost.”
This month Arcade Beauty announced the opening of a new Biopack factory in Val de Reuil, France, where mini and single-portion cosmetics and personal care products will be produced.
“The new equipment can fill tubes, including mascara; jars, bottles, airless and pumps; and other mini-product and single-dose applicators,” according to the company’s media release.
Additionally, “The new facility has an ISO-standards clean room – a controlled atmosphere with pressurized and filtered air – equipped with new machinery. [And,] this space will be used solely for the filling of cosmetic doses.”
Arcade Beauty is not alone in its shift to accommodate consumer demand for more portable, more practical, and more trial versions of beauty products.
It was just last month that beauty package maker Qosmedix announced a new focus on sample-size beauty packaging. As Cosmetics Design reported, that company attributed the market shift toward minis to the beauty box craze: “The influx of beauty subscription box companies like Birchbox and Ipsy have turned sampling into an integral part of marketing any new cosmetic product,” noted the company in a press release.
And, of course, the indie color cosmetics brand Stowaway has been a force in the portable and practical makeup market for years. Stowaway Cosmetics is premised on not only the convenience of portability but also the safety of products’ stability and shelf life. It’s incredibly common for a conventionally packaged beauty product to expire before it’s used up; so smaller packages prevent product waste and potential consumer harm.
The sample size offerings from Arcade Beauty are meant to accommodate an array of use cases: “The company offers best-in-class technologies that drive the sampling industry across all beauty categories,” as the media release explains. “Its product portfolio includes applications for direct mail, magazines, in-store and promotions as well as saleable products.”
Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.