The use of sample sizes for effective marketing is nothing new but the array of marketing channels available today have made sample packaging more competitive.
Qosmedix, a company with a robust portfolio of sample size packages, got its start in 1987; and now, from the company’s 95,000 square-foot facility in Ronkonkoma, New York, the packager serves brands across the cosmetics, spa, and salon industries.
In a recent email exchange, a spokesperson for the company told Cosmetics Design that “the Qosmedix Mini Packaging category has grown over the last couple of years due to the increasing demand for sample-sized products.” And Qosmedix credits beauty boxes with much of the shift toward small containers: “The influx of beauty subscription box companies like Birchbox and Ipsy have turned sampling into an integral part of marketing any new cosmetic product.”
Many minis…and more to come
Qosmedix mini packaging collection comprises nearly 30 unique containers and many of those designs can be further differentiated with various applicator options, lid options, etc.
For example, the company’s 3.5 ml clear vial can come with a doe foot applicator or a mascara-style wand and “is perfect for packaging lip gloss, mascara or brow gel in a sample or miniature,” according to product marketing materials. The full mini collection includes several jars (some with hinged lids), vials, spray and rollerball applicators, dropper bottles, spout pouches with screw caps, and more.
“For many years, we have carried a wide range of mini packaging items that are in stock and ready to ship from our New York Warehouse,” Sari Sternschein, vice president of marketing for Qosmedix, tells Cosmetics Design.
“Now that product sampling is in the spotlight, our focus is to broaden that portfolio and also highlight our ability to private label, customize and decorate the packaging according to the brand’s specification,” she says. “In 2018, you can expect many new developments from Qosmedix in this category.”
Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.