Dreaming Tree
A lot of the packaging innovation demonstrated the use of new materials and textures that tap into a growing interest in the sensorial, in other words the actual physical feel of the packaging product when the consumer handles it. Demonstrating this DuPont was highlighting a new over-molding process that manages to incorporate fabric into plastic texture. The fabric is actually enclosed into the plastic, but DuPont claims the effect goes the distance in meeting demands for eye-catching and textured designs.