Croda focuses in on pea extract for new hair care ingredient
The two ingredients – copolymer Crodasone P and moisturizing agent Hydrosativum P – have both been developed using protein extracted from the Pisum Sativum, a type of pea that is often billed as a superfood on account of the fact that its is rich in essential amino acids.
Although both ingredients are being marketed with very different properties, both are said to improve the quality of the hair by helping to enrich the follicle and scalp with essential nutrients.
Tapping into Croda’s expertise in proteins
“Obviously both of these ingredients tap into the naturals trend because of they are plant-based, but these ingredients also tap into Croda’s expertise in cosmetic grade proteins,” explained Denise Costrini, Croda marketing manager – hair care.
Costrini was appointed to the new role at the beginning of the year, having developed years of marketing experience in the chemical sector with players such as Dow Chemical and Univar.
The pea protein ingredients, together with the a new multicultural conditioning agent called Crodazoquat, were launched globally at the in-cosmetics event in April, but were given the US debut at last month’s Suppliers’ Day.
Hydration and cuticle defense
Hydrosativum P is said to have a natural substantivity to a variety of hair types and is said to bind moisture, enabling it to be effective even in low humidity conditions.
It is also said to have skin care properties, and can be combined in a number of different types of formulas to help bring about a greater skin firmness and elasticity, while also being 100% natural.
Crodasone P is said to offer proven protection to the hair cuticle, helping to prevent cracking cause by a variety of hair-styling techniques, but especially blow-drying.
One of its most significant features is that it is also said to cross-link upon drying, which forms a conditioning and protective network that aims to give a variety of hair care products added functionality.
