According to Mintel, the nail color and care market in the US grew by nearly three-quarters since 2007, with sales estimated at $2.5 billion at the end of 2012.
Growth is expected to continue through 2017, albeit at a slower pace than previous years, with sales expected to reach just over $4 billion.
"Nail polish offers women an affordable way to experiment with new colors and stay current with fashion trends, often for less than $10 a bottle. The affordability of nail polish, combined with new products and colors, makes nail care a reasonable splurge for lower- to middle-income women," says Vivienne Rudd, Director of Global Insight, Beauty & Personal Care.
Here; with Mintel, we have put together a gallery of the innovations launched in the last year.
Read on to flick through some of the most popular products nailing the US markets right now.