Men's range turns to Brandimage for new design

Global consultant Brandimage has designed a new generation of high-tech skin boosting product range for men: LIERAC Homme.

France’s leading dermo-cosmetic brand, launched its new men's line, new packaging and new ingredient (Skin Power 5), with the help of the agency.

Brandimage chose masculine colors and an understated high-tech structure in black and silver to federate the entire line on store shelves. The design ensures the LIERAC Homme branding in its black structure is aligned on almost all products, creating a greater visual impact in pharmacies.

In the center, a line of color clearly differentiates the ranges and acts as a marker on shelves (navy blue for shaving and washing, grey-blue for everyday, red for expert products).

The information is clearly organized and highlighted by the packaging structure. The color markers contain the product name, helping customers efficiently pick out the product they need.