Lalique selects Albéa for new Satine pack
For the introduction of its latest perfume, Satine, Lalique selected Albéa to design the bottle, accompanying sampler and perfumed body lotion and shower gel packs.
In partnership with Albéa’s team, Lalique selected the company’s Panache spray technology platform for the 30-, 50-, and 100ml retail perfume.
To support the promotional launch of the fragrance, Lalique selected the Sof’n’Touch sampler for the mini-version of the Satine fragrance.
In addition, the launch of the fragrance also includes the company’s 50mm cylindrical tubes. These were used for the two flankers: a perfumed body lotion and a perfumed shower gel.
According to Carole Grassi, Albéa’s Cosmetics Category Manager, the airy, light and dry spray characteristics of the Panache platform helped the customer impart a sense of opulence and sensuality. “Lalique appreciated the Panache performance, which delivers a sensation of walking through a gentle, deep and long-lasting cloud of fragrance,” she said.