Avery Dennison launches portfolio of pressure sensitive materials for labeling

By Simon Pitman

- Last updated on GMT

Related tags Label

Avery Dennison launches portfolio of pressure sensitive materials for labeling
Avery Dennison has launched Select Solutions, a portfolio of pressure sensitive films and materials that can be applied to labeling to create special offer and promotional labeling for cosmetics.

According to the manufacturer, these new portfolios feature low minimum order quantities, day-of price quotations and four-day shipping, and will allow converters to address specific, unique-application label needs.

“The first Select Solutions portfolio is a collection of Holographic label materials which is ideal for commemorative products, seasonal packaging or instances where brand owners want to communicate a product’s premium nature and increase its shelf appeal,”​ said David Collins, director, prime papers, Avery Dennison Label and Packaging Materials – North America.

“By integrating holographic label materials with standard packaging, products can attract consumers and impact their decision at the point of purchase.”

Multilayering refracts lights and creates effects

The film has been designed to use a multi-layer coating that refracts light and also creates a variety of optical effects, the company claims.

This includes semi-conformable and squeezable label materials for a wide variety of containers used in the personal care segment, as well as other fast moving consumer goods categories.

Likewise, the company says that the materials in the holographic portfolio are engineered for superior converting and dispensing.

In the coming months there is a planned roll out of a full series of Select Solutions portfolios, including Reclosure, Security, and and Promotion.

Range compliments that company's B2B film portfolio

In September of last year Avery Dennison platformed its Bottle-to-Bottle (B2B) Film portfolio at the Labelexpo Americas, a range that is designed specifically for the PET recycling stream.

The film range is built on clear or white BOPP film facestock anchored by SR3010, a switchable adhesive which adheres to a PET bottle until the cohesive bond is broken at the recycler.

The company says that this allows the facestock and adhesive to cleanly separate from the PET flake to deliver pure PET flakes, conserve virgin PET resources and reduce landfill.

Related topics Packaging & Design

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