Albéa pumped to pack Mariah Carey fragrance
Having incorporated the previous strength of Rexam Personal Care into its business, Albéa’s XD-11 ultra-low profile fine mist pump has been selected by Elizabeth Arden for the new Mariah Carey Dreams fragrance.
“The XD11 is an industry reference for high-performance, compact fragrance pumps and its usage for the important, global launch of the Mariah Carey product demonstrates our customer’s respect for the role of high quality packaging in the marketing mix,” says Samira Chmiti, Albéa’s Product Manager Fragrance.
“Today’s Albéa has the ability to deliver unique and qualitative fragrance dispensing solutions that differentiate the product and ensure the success of high profile international product launches.”