Pizza Hut perfume....really?

- Last updated on GMT

The food giant has delved into the world of cosmetics with its very own perfume that it describes as "boasting top notes of freshly baked, hand-tossed dough."
Pizza Hut

                                 Source: Pizza Hut

The idea is said to have stemmed from a recent Facebook campaign where Pizza Hut Canada's marketing firm, Grip Limited, posted a tongue-in-cheek message on the company's fan page asking, "Do you love the smell of a box of Pizza Hut pizza being opened? We thought so. If that smell was a perfume, what would it be called?"

Thousands are said to have responded to the post, with some even requesting a bottle of Pizza Hut perfume for themselves.

According to a press release from Pizza Hut and Yum! Brands; "The limited edition perfume was then designed to commemorate Pizza Hut Canada reaching 100,000 Facebook fans. "Only 110 bottles were produced and shared with those who won a bottle by being amongst the first to share their desire for Pizza Hut perfume."

Related topics: Formulation & Science, Fragrance

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