Kate Moss promises to study perfume potential of gasoline

By Guy Montague-Jones

- Last updated on GMT

Related tags Perfume

Perfumers are not adverse to the potential of unconventional scents but Kate Moss has a fondness for gas fumes that may push the boundaries of perfumery further than most.

The British supermodel told Company magazine that both she and her daughter are drawn to the smell of gasoline to such an extent that the potent scent may be considered for her next perfume.

Praise for gasoline

“I’ve heard it's one of the most preferred scents in the world, maybe that's something to study for my next fragrance,”​ said Moss.

Moss recently celebrated the launch of her latest fragrance Velvet Hour which was developed with celebrity perfume specialist Coty and without the use of gasoline.

Gasoline and the exploits of the glamorous Kate Moss may help reinvigorate the fragrance market which is currently struggling in the economic gloom.

Fragrances struggle

The US market is looking particularly weak with consumers feeling overwhelmed and cynical about endless product launches.

According to a recent NPD study, luxury fragrances sales in the country slipped 1 percent to $2.5bn in 2007.

Playing out the theory that consumers are turning away from new products, sales of fragrances that have been on the market since 2006 or before were comparatively strong growing two percent last year.

“It may be that consumers are finding comfort in familiar brands because of the crowded marketplace,” ​said NPD analyst Karen Grant.

Commenting on the poor sales, she also said around one-third of fragrance sales are made in December but this year scents were competing against hot consumer items like GPS systems and digital picture frames making it harder for them to stand out.

Related topics Market Trends

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