The event will kick off tomorrow at 9am with a key note presentation entitled ‘The Future of Beauty’, which will feature a selection of key industry players who will each give some insight into their roles and how the industry is currently evolving.
The keynote panel will be headed up by Jane Larkworthy, beauty director of W Magazine, Jim Markham, founder and CEO of color cosmetics player ColorProof, Deanna Kashuk of Stilla Cosmetics and Catherine Walsh, senior vice president of Coty Prestige.
The discussion will focus on some of the industry’s most important innovations of late, and will also attempt to throw some light on how the industry is expected to evolve during the course of the next twenty years.
Panel discussion only open to registrants
The panel discussion is open to anyone who has pre-registered with the organizers and will take place in the special events hall of the Jacob Javits Center, and will serve as the introduction for the three-day event which runs until June 21st.
This year HBA organizers are flagging up Beauty Week with a comprehensive conference and educational program that will include all facets of the industry, from brand management and consumer engagement to distribution, ingredients, packaging, new technologies and trends.
The Cosmetics Design team will be at the show, closely following all the latest and most poignant developments to be showcased at the event, as well as bringing you updates from the show floor, including highlights from Mintel’s innovation showcase and the results of the HBA packaging awards.
Cosmetics Design team at the show!
Likewise, the team will also be looking at new features for the show this year, including the Design Hot Spots, which focuses on products that incorporate the very latest and most advanced technologies, or have a new and innovative design element.
Meanwhile the Innovation Pavilions will underline new product development areas. This will include the themes Eco & Sustainability, Anti-Aging Skincare and Tubes, providing a focus for products, education, and networking.
The show floor also has a smaller area devoted to Spa/Resort and Medical Aesthetics, which is likely to provide some areas of ‘cross-over’ to a number of the cosmetic and personal care professionals attending the event.