Social media becoming key to communicate latest developments

By Andrew McDougall

- Last updated on GMT

On the back of the in-cosmetics trade show in Barcelona, Cosmetics Design reflects with beauty blogger and consultant Imogen Matthews over the show highlights, themes and where the market is headed.

Matthews explained that at the show social media appears to have become more prominent and offers a great way to connect with a range of people, something which has been touched upon in many of the seminars.

The beauty journalist was blogging and tweeting throughout the show and says it is a great tool at events like in-cosmetics as it gives you a chance to reach people outside the show.

Matthews also reflected on some of the key sessions and themes based around the men’s grooming market, solar beauty, and the future of anti-aging.

To read more about trends from Imogen Matthews click here

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