Croda showcases unique testing method and hair movement claims of new conditioning agent

This content item was originally published on, a William Reed online publication.

By Andrew McDougall

- Last updated on GMT

Related tags Test method Croda

Ingredients supplier Croda has showcased its latest hair conditioning agent Keradyn HH, which is uniquely tested, allowing it to make some bold claims regarding hair movement.

Speaking to Cosmetics Design, lead application scientist Mike Hindley explained that the aim behind Keradyn HH is to reduce friction on damaged hair fibres.

The UK-based company’s new product helps the fibres align more naturally and evenly and that aids the movement, which is often associated with healthy hair.

Hair movement was something that previously could not be measured due to difficulties in measuring and quantifying this.

However, Croda has developed a unique test method for this which involves moving hair and digitally recording this. The company has also worked externally with a university to develop software that can then produce an image of this movement

“The unique testing method and hair movement claims are key to Keradyn HH,”​ explained Hindley.

The agent has been tested in different conditions around the world and on different hair types, as people treat hair differently and the range of damage is different, meaning it is suitable for many applications.

Related topics Formulation & Science Hair Care

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