Luxury packaging rides the recession as Luxe Pack NY sees attendance rise

By Andrew McDougall

- Last updated on GMT

This year's NYC show saw record attendance
This year's NYC show saw record attendance
Despite any economic uncertainty it appears there is still a place for luxury packaging after the annual Luxe Pack event in New York posted record attendance figures.

In all, 2607 visitors attended the show, an increase of 10.2 percent over last year, and also saw ten new exhibitors added to the roster taking the total to 140.

Figures increase

“The first day was very crowded and the visitors were very satisfied – it seems to have been a positive edition of Luxe Pack New York,”​ Nathalie Grosdidier, show organizer, told CosmeticsDesign.com USA.

“We have increased the number of exhibitors by a controlled amount in order to increase the show but to remain selective.”

Grosdidier explained that keeping the exhibitor list selective enables more innovation at the show, and highlights the companies who are present, with a focus on their solutions.

The flagship show in Monaco has existed since 1988 and is a global exhibition; from an exhibitor’s and visitor’s point-of-view.

Focus on business

In New York, the show only targets the local market, meaning it is smaller, but it is organised as a private boutique-style show and the emphasis is solely on business.

“By having the same size booths the exhibitors have to just highlight their know-how. Here they don’t have to invest in constructing the booth or providing the materials. Here, it is just a question of bringing your products and just to focus on business,”​ explained Grosdidier.

The themes at the show were similar to those at the other Luxe Pack’s around the world , with innovation, sustainability and smart packaging taking center stage.

Looking ahead

Next year in New York will see the launch of the Luxe Pack in Green awards which have already proved to be a success in Monaco and Shanghai, Luxe Pack’s other destinations.

“There is no reason it was not launched this year. It was launched in Monaco in 2008 and in Shanghai last year. It takes time to organize, there is no reason New York was last, but it will have them next year,”​ said Grosdidier.

The event took place at the Altman Building in Manhattan’s Chelsea district over two days, and the show organizers see no reason to change that moving forward.

“The trend in most shows is to be reduced. We are seeing 4 days become 3 and 3 days become 2 etc. Two days is good for us,”​ commented Grosdidier.

“By lengthening the show, you take the risk that the number of visitors does not increase because you add one more day,”​ she added.

“Perhaps one day we can ask this question – maybe you will have too many customers and visitors that an extra day will suffice, but I don’t think this will happen for the next few years.”

Related topics: Packaging & Design, Packaging

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