Luxe Pack NY continues to boom as attendance records reach all time high

10-Jun-2013 - Last updated on 11-Jun-2013 at 15:32 GMT

Following the success of the 10th edition, the show’s organizer predicted the 2013 event would be the biggest to date and records just in have confirmed just that as 2,894 unique visitors attended - up 11 per cent from last year.

The show which took place last month at the same venue as the last few years, the Altman Building and Metropolitan Pavilion in the Gramercy and Flat Iron district was aiming to cater to around 150 exhibitors but also found those with stands to have beaten previous records as exhibitor numbers reached 165 over the two days.

“We are delighted with the exceptionally strong visitor turnout this year, and the positive response we received from visitors and exhibitors alike. The show floor was really booming with so many amazing exhibitors and The Gallery on the second level added another dimension this year,” says Luxe Pack executive director, Nathalie Grosdidier.

Amongst those that attended and showcased this year were Amway, Aveda, Avon, Colgate-Palmolive, Coty, Elizabeth Arden, Estée Lauder, Inter Parfums, Johnson & Johnson, L'Orèal, LVMH Fragrance Brands and Mary Kay.

According to one attendee Marlene Katz of Intelligent Skin Sense, the show was so well focused; "I walked into the show and found exactly the packaging I was looking for. I am in the midst of reformulating and repackaging an eye product and needed something very innovative."

Growth of luxury and masstige

Over the years the event has evolved from being niche to serving the luxury end of the market into what the event organizer describes as an essential show for a cross-section of packaging industry professionals to attend.

This reflects huge growth in the luxury packaging sector, driven by the evolution of the masstige segment, which has seen many leading mass market cosmetic and personal care brands re-positioned as more towards the upper end of the brand spectrum.

Likewise, the luxury end of the fast moving consumer products segment has been largely unaffected by the current economic downtown, which has led to continued momentum within the segment, particularly for cosmetics and personal care.

The organizer says that this momentum has continued to drive interest in the New York event which is why the show it has been expanded onto a second floor this year.