Not just aesthetically pleasing but also time saving color cosmetics

By Pooja Kondhia

- Last updated on GMT

Identified by its aesthetically pleasing packaging, varied colors and pretty details, the color cosmetics category is consistently producing new and innovative packaging to keep the consumer hooked and satisfied. The first part of a series, take a look at some the most creative designs of the year so far.

One of the most eye-catching packaging designs comes from HCT with its single shade eye-shadow compact for the brand Too Faced.

Flower-shaped, the compact has been manufactured with a small circular window in the middle.

“Too Faced Cosmetics is a brand that exudes glamour and fun and we believe that this new compact for their new Exotic Color Intense eye-shadows reflects this”, vice president of HCT, Nick Gardener commented on the finished product.

Dual mascara

Time-saving innovation has been provided by Albea with its dual mascara, which combs as well as curls eyelashes.

According to Albéa, the brush has several advantages such as one side containing short and spaced teeth which load the lashes with formula, adding volume.

The other side with longer and closer together teeth, combs the lashes, for better definition. It also has two flat sides that curl the lashes, which is said to gently apply pressure to the bottom of the lashes, for just a few seconds, with no risk of staining the eyelid.

The mascara packaging consists of an Acrylonitrile butadiene styrene (ABS) cap and a Polypropylene (PP) tube, with decorative writing in silver hot stamping.

Retro lipstick

Tapping into the retro trend, cosmetics brand Lancome chose packaging company Rexam to design the lipstick casing for its French Touch Absolu line.

The second all-metal lipstick in Lancome’s limited edition series, the idea behind this latest seasonal collection was to evoke a glamorous, 70s “disco ball” design, which is achieved through the use of gold-and-silver mini-facets.

Rexam says the design reflects the appeal of Lancome’s iconic, engraved metal lipstick, Les Mirroirs, first popularised in the 1950s.

The outer cap is of laser-etched, anodized aluminium, with a gold-silver mini-panel design. The effect is made possible by advanced laser techniques.

The lipstick cap is further decorated with the brand’s trademark rose, engraved at the metal forming stage. The inner cap is crafted of maillechort, a silvery alloy selected for its weight, visual appeal and durability.

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