Euromonitor outline the positives and negatives of using social media
This content item was originally published on www.cosmeticsdesign-europe.com, a William Reed online publication.
Social media is becoming an increasingly important tool to market and promote personal care and cosmetic brands, particularly in more niche categories.
In this video interview Lee outlines how this rapidly growing and evolving phenomenon is being adopted by younger consumers to find out more information and to test new products.
However, Lee also points out that social media is not exclusively for the younger generation, and points out how older generations can also be targeted, if the approach is correct.