USA’s publisher opens New York Office

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WRBM Inc, publisher of USA, has opened an office in Lower Manhattan, New York City to re-enforce its position as the leading provider of independent news serving the US cosmetics formulation and packaging industries.

Part of William Reed Business Media, WRBM Inc also publishes and a range of other free-access, breaking news websites dedicated to the pharmaceutical, food and nutrition sectors.

Charles Reed, WRBM group chief executive officer, said: "This is an important milestone for WRBM. From our new base in New York City, we will be able to strengthen even further both our editorial coverage of the fast-moving cosmetics sector and the sales solutions we offer to our advertising clients across the continent of North America.

100 journalists

After 150 years of business journalism, for most of that time in England, it’s great to be opening our office here in the US although we have had customers here for many years now. We have always prided ourselves on quality news and with almost 100 journalists across the world, every one of them focused on cosmetics, pharma and food, we have a great team to deliver it.”

Jean-Marc Cocogne, executive director of our Cosmetics and Pharma divisions, added: "Our new office in Lower Manhattan will bring us into even closer contact with key players in the US cosmetics formulation and packaging industries. Our New York base will also allow us to take our rich media sales service to advertising clients in the United States to the next level​."

Personal care industry

Simon Pitman, senior editor USA said: “ With a significant number of our subscribers based in and around New York and New Jersey, we now have a unique opportunity to get closer to our readers and everything that is happening in the North American cosmetics and personal care industry. Undoubtedly this will allow us to break vital news stories as and when they happen, providing crucial information that will affect the decision-making process of industry professionals​.”

The new office will be the North American base for both editorial and online sales solutions teams. USA has an independently audited circulation of 54,047 unique monthly visitors.

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