Victorinox and Givaudan scoop Technological Breakthrough FiFi’s
Victorinox Swiss Army scooped the Technological Breakthrough in Packaging/Technology Systems for the rubber bottle of its Victorinox Swiss Unlimited fragrance.
Two unique refill concepts
Becky Spalthoff of Victorinox Swiss Army told CosmeticsDesign.com USA that Victorinox was looking to incorporate the core values of ingenuity, functionality and quality that the brand stands for, into a fragrance.
As well as blending ingredients from the Swiss mountains including genepi, silver fir and absinth into the fragrance itself, the packaging incorporates two unique refill concepts.
“The first [refill concept] is in the streamlined 2.5 oz bottle that is enclosed in a red rubber case. The rubber case snaps open and the glass bottle can be removed and replaced, so consumers can just purchase the replacement bottle as needed,” explained Spalthoff.
“In addition, Victorinox Swiss Unlimited also offers the “U-fill Tool”, a refillable mini-bottle for traveling. The U-fill can easily be filled by pumping the fragrance directly into it from the larger bottles,” she added.
The fragrance, which was launched in August last year in Bloomingdales and on the company’s website, is also a top five finalist in the ‘Best Packaging – Men’s Prestige’ category.
Givaudan knowledge management tool
Fragrance house Givaudan was awarded the Technological Breakthrough in Fragrance Creation and Formulation for its knowledge management tool Miriad 2.0.
Miriad 2.0 is an interactive portal into Givaudan’s’ portfolio of consumer understanding tools that is able to bring consumer perception right into the heart of the creative process for fragrance development.
“Consumer understanding is fundamental to successful fragrance design; it nourishes and enriches the creative process and ultimately, the potential of our clients’ brands,” said Michael Carlos, head of fragrances at Givaudan.
Launched in 2009,Miriad 2.0is web-based and uses Motion Analytics to enable dynamic illustration of market history, current trends or olfactive preferences, explained Linda Harman of Givaudan.
Tools that provide olfactive insights include BlogTrek; an on-line tool that tracks exchanges between early adopters and passionate perfume users daily, and Anthropologist’s Nose which provides a deep dive into the usage, habits, motives and cultural factors of consumers in developing markets.
FiFi Awards top five finalists
In addition to presenting the Technological Breakthrough Awards, the Fragrance Foundation also announced the Editorial Excellence awards and the top five finalists for each FiFi Award.
Finalists have been whittled down from ten to five in each category, and the winners will be announced at the celebration party in June.
