Finalists announced for FiFi fragrance awards
The awards are organised by the Fragrance Foundation, which receives a number of entries for each category. From these, ten finalists in each category are selected by a panel of judges and a ballot system.
This year’s hopefuls include Lola by Marc Jacobs and YSL Parisienne by YSL beauté in the category Women’s Luxe, and ckfree by Calvin Klein and Givenchy Play in the Men’s Luxe categories.
Other categories that make up the competition include Best Packaging, Women and Men’s Private Label and Women and Men’s Popular Appeal.
For the majority of these categories, the ten published finalists will be whittled down to five contenders to be announced at the breakfast, before the prizes are awarded at the June cocktail event.
However, a number of awards will be handed out at the breakfast including those for Editorial Excellence in Fragrance Coverage and the Technological Breakthrough of the Year.
Editorial Fragrance Coverage will recognise excellence in a number of categories including women’s and men’s scent features, women’s ‘scent bite’ and blogs.
Michael Kors – Hall of Fame
In addition, the Fragrance Foundation has announced that Micheal Kors has received this year’s Hall of Fame award.
The idea behind the accolade is to celebrate an individual who has brought extraordinary ingenuity, creativity and resources to the fragrance industry as a whole.
Kors has three fragrance brands, the first of which was launched ten years ago.
‘Michael Kors’ signature fragrances for men and women was followed by ‘Island Michael Kors’ which aims to capture a vacation in a bottle before the addition of the most recent ‘Very Hollywood Michael Kors’.
“The ultimate accessory is a divine fragrance that lifts your spirits and gives you a spritz of glamour,” Kors said, referring to his fragrance philosophy.
