Study looks into oral care product development and benchmarking
The North Carolina information provider has dedicated a team of researchers to study the various topics that are most important in the development of successful oral care products.
“This study will allow consumer product organizations to benchmark their efforts against top performers and incorporate best practices into their own departments,” said Yanis Saradjian, director of consulting at Cutting Edge Information.
Product developmen vital in a stagnant industry
The oral care industry has suffered from general stagnation in recent years, with limited growth opportunities most commonly derived from innovative products such as breath fresheners and whitening products.
Although the industry is dominated worldwide by Colgate-Palmolive, the industry still works closely with dental care professionals in the development of new oral care products as a means of targeting products.
In line with this, the market researchers are seeking oral care and dental care experts to participate in the study as a means of accurately representing the processes involved in the development and trialing of products.
Target product developers and clinical researchers
To this end the company says the research will target individuals involved in product development and clinical research resource allocation at top oral care product companies.
The executives the researchers will be targeting include specialist overseeing, monitoring, cost reporting, site selection and the benchmarking of products.
The key findings the researchers are looking for will include determining benchmark investment levels, providing best practices for patients and the trials, as well as revealing publication uses and strategies.
The study is claimed to be the first of its kind within the oral care industry and the outcome will also help companies to maintain a competitive market position, enhance lifecycle management and enhance revenues.
