Lifting the lid on what defines the beauty foods category

By Simon Pitman

- Last updated on GMT

Related tags: Marketing

Beauty foods, beauty from within, nutraceuticals, cosmeceuticals - with so many terms and so many different types of products within this fast-growing category, defining and positioning those products has never been more important.

Having set up his nutraceuticals business Borba Inc six years ago, Scott-Vincent Borba says he has been one of the forerunners in the development of this fast-growing niche.

Cosmetics Design spoke to Borba about the development and evolution of the category, how it has come be defined and recognized within the industry and how to position the products in terms of marketing and retailing.

Related topics: Market Trends

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