HBA conference hones in on X-Ceuticals

By Guy Montague-Jones

- Last updated on GMT

Related tags X-ceuticals synergy conference Cosmetics Meyer rosen

HBA is hosting a conference dedicated to the growing market for products that break down traditional boundaries between food, cosmetics and pharmaceuticals.

Entitled X-Ceuticals Synergy Conference: From Formulation to Novel Packaging Solutions, the two-day event will take place at the Hilton Hotel, New York between March 2-3.

HBA scientific advisor Meyer Rosen described the event as the first conference where “cosmeceuticals meet nutraceuticals for the benefit of all.”

The conference will focus on cosmetic products that aim to enhance health, beauty and well-being from both the inside and outside. Central to this trend is the launch of more and more edible beauty products.

The target audience of the conference

Attendees will be drawn from the cosmetics world but also from the food industry. Rosen told CosmeticsDesign.com that food suppliers looking to expand and upgrade the value of their ingredients will be able to learn about the beauty marketplace, the key players as well as regulatory and testing requirements.

The conference will also cover the packaging implications of the X-Ceuticals trend.

Rosen said consumers are reluctant to change their buying habits so having an exciting new product is not enough in itself. Novel packaging design is a vital catalyst to persuade consumers to buy new products.

Highlight speakers at the event

One of the keynote speakers at the conference, MeadWestvaco (MWV) CEO John Tackling, will cover the importance of packaging. He will illustrate how packaging can enhance brand image and generate profitable growth with game-changing examples from personal care.

Another of the highlight speakers is anti-aging expert Dr. Bruce Ames, Professor of the Graduate School of Biochemistry and Molecular Biology, University of California. He will discuss the holistic anti-aging power of certain vitamins and minerals when taken both topically and orally.

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