Anti-aging launch combines organic, nutricosmetics and cosmeceuticals

The Immune Performance range includes three products – a supplement, aimed at the nutricosmetics category, an elasticity cream and revatilizing serum - all claiming to have clinically proven anti-aging properties while combining organic and natural ingredients.

Key to all the formulations is the company’s development of the ingredient Alasta, a patent-pending active which is said to improve the skin’s elasticity and firmness through its ability to boost the body’s immune system.

Immune-stimulating extract​

The ingredient is derived from an immune-stimulating extract from the rind of the aloe plant, discovered by the University of Mississipi’s National Center for Natural Products Research.

Sustainable Youth Technology says it has secured exclusive use of the extract, which is processed through an organic extraction process that not only protects the bio-active properties, but is also a sustainable and renewable technology as no part of the plant is wasted.

“With proven results in independent clinical trials and consumer studies, Alasta is advancing green science with a new, organic active completely sourced from the aloe vera plant using sustainable and green methods,”​ said CEO and president Denise DeBaun.

Beauty start-up expertise​

Having specialized in beauty company start-ups for over 30 years, she established Sustainable Youth Technologies in 2006 and now heads up a team of ten industry veterans.

The product range was kicked off by the launch of the nutricosmetics line last year, which is a course of 60 one-a-day tablets, with the more recent addition of the topical treatments earlier this year.

The company says that two independent, double-blind, placebo-controlled clinical trials have shown that Alasta has a clear benefit in helping to reduce inflammation throughout the body, which in turn leads to lower oxidative stress and free radical reactions in the body.

Alasta ingredient hones in on free-radicals and oxidative stress​

The action Alasta has on oxidative stress and free radical reactions in turn helps to reduce collagen cross-linking and associated degradation, as well as slowing the breakdown of basement membrane proteases.

Although the company's clinical trials suggest an overall reduction of wrinkles, the exact mechanism behind Alasta's positive effect is not known.

The company’s marketing literature claims that consumers can have visible results within the first three months of uses, a claim they say is backed up by its clinical trials, which showed that Alasta improved skin elasticity and firmness by up to 61 percent in that time.

Firmly targeted as a premium market product, the range retails about between $65 and $80 each and is available only from the company’s website.