The move falls in line with the growing trend in the colour cosmetics industry for metallic-effect and refractive finishes, which are being showcased by a range of finished goods manufacturers at the moment. Kemira says that AC360 is an alumina-silane treated pigmentary dioxide that is white, opaque and highly pure - providing characteristics that can be used in a wide spectrum of products and different colours. Pigment imparts longer-lasting colour Likewise, it is also said to be easy to formulate, being particularly dispersible in oil-based formulations, imparting longer-lasting colour to products such as lipsticks, eye shadow, powders and foundations. Ultimately this improved dispersibility is said to provide an improved skin feel too, especially when compared to untreated pigments that can retain a grainy effect. "Development for colour cosmetic formulations with high hydrophobicity, Kemira AC360 imparts opacity, whiteness and depth of colour for the creation of elegant, high-end formulations," said Heli Aro, applications manager for the cosmetic segment at Kemira Specialty. Kemira aims to corner the Titanium Dioxide market Aiming to corner the market for Titanium Dioxide-based ingredients, TRI-K changed its name to Kemira Specialty in January of this year, following its acquisition by the Kemira Group in April of last year. Kemira's specialty division is particularly noted for its UV-Titan products, a nanotechnology-based product that is now widely used in sunscreens for a variety of personal care products. The Kemira group is a global chemicals giant with three other divisions besides the specialties business - coatings, pulp and paper and water treatment. In 2006 it had a turnover of approximately €2.5bn and around 9,000 staff on its payroll.