Dow Corning claims that using silicone in deodorants provides manufacturers with formulations they can use to make low-cost products that are fast drying and non-tacky. Dow Corning used the new technology in a range of prototypes, all designed for different markets. Although most consumers want underarm protection from wetness and odour, the company's market research indicated that exact consumer specifications vary from country to country. "Emerging trends in skin care suggest that consumers want underarm products that meet their individual needs and lifestyles," Dow Corning said. The sample products include fast drying antiperspirant roll-ons, designed for reducing shine, moisturising deodorant sticks, antiperspirant pump spray and a deodorant that doesn't contain alcohol, propylene glycol or dyes. In 2004, Dow Corning launched what it claimed was the very first silicone carbinol fluid for the personal care market. The product was intended for use in color cosmetics and high value skin care product, and was used as a cheap suspension aid in pigments, salts and sunscreens. Since the launch of this carbinol fluid the company has invented other silicone formulations such as the Cosmetic Grade Fluid and Silicone Elastomer blend brands. Silicone replaces organic oils in cosmetics and personal products, as these oils -- often castor oil -- are not compatible with the resins that are used to provide durability. Silicone adds oxidative stability to finished products, and helps to provide a smooth and glossy finish to cosmetics. The silicone market has exploded in recent years, and the ingredient is now added to hair products, body lotions, gels, foams and sunscreens. Dow Corning is not the only company to formulate silicone-based products. Last month Connecticut-based Momentive Performance Materials launched Silsoft Care 'quat' blend for hair conditioners, and in March the company created Silsoft E-Pearl emulsion, designed for facial products.