Beiersdorf skin care benefits from healing aspects of gold

By Louise Prance

- Last updated on GMT

Related tags La prairie Cosmetics Beiersdorf

German-based personal care giants Beiersdorf has created a new skin
care concept for its premium end La Prairie range containing gold
extracts - an ingredient more frequently seen in colour cosmetic
products.

The product comes in a serum form with 24-carat gold dissolved into the formulation, allowing tiny particles to dissolve more effectively into the skin. Companies such as MAC have long since benefited from decorative aspects of gold particles in colour cosmetic products, such as eye shadows. However, Beiersdorf has now followed the advice of medical practitioners and have introduced it into the new La Prairie skin care product. The gold is thought to have numerous healing qualities that Oriental cultures have long been aware of. Building on this Beiersdorf have developed its latest skin care formulation, claiming that the gold particles impart a radiance that is incomparable with regular skin care products. The Cellular Radiance Concentrate Pure Gold liquid product is made up of quartz and liquid crystals, whilst containing light-reflecting pigments that give 'an added effect' and complement the healing properties of the gold extract. In order to inhibit the loss of collagen and elastin fibres, and therefore preserve elasticity and firmness in the skin, the gold extract is suspended in colloidal gel that penetrates the skin instantly. According to the company the product is so intense one drop of the serum will aid the reduction of wrinkles and will lighten pigment and age spots - thus targeting the fast-expanding anti-aging market, driven by the lucrative baby boomer generation. The La Prairie division of Beiersdorf, based in Switzerland, is solely driven towards the anti-aging market, suggesting that its state-of-the-art range of cellular complexes give unrivalled treatment for consumers wanting younger looking skin. Anti-aging products are predicted to continue leading the market, with an annual growth rate of 11.3 per cent expected by 2010 - one of the highest growth rates for the whole cosmetics industry.

Related topics Skin Care Color Cosmetics

Related news

Show more

Related products

show more

How Nutricosmetics Can Enhance Skin Beauty

How Nutricosmetics Can Enhance Skin Beauty

Content provided by Activ'Inside | 11-Dec-2023 | White Paper

In the ever-evolving realm of nutricosmetics, where inner wellness meets outer beauty, few natural ingredients have captured the spotlight quite like grapes.

Ultimate Antimicrobial Solution for BPC

Ultimate Antimicrobial Solution for BPC

Content provided by Acme-Hardesty Company | 11-Oct-2023 | White Paper

Sharomix™ EG10, a versatile broad-spectrum antimicrobial liquid blend for preserving personal care products, ensures safety at usage levels ranging from...

Acme-Hardesty Expands Product Line into Canada

Acme-Hardesty Expands Product Line into Canada

Content provided by Acme-Hardesty Company | 07-Jul-2023 | Product Brochure

Acme-Hardesty’s latest expansion into Canada includes Resplanta®, Botaneco®, and BYK from our partners Sharon Personal Care and Eckart Effect Pigments...

Create gentler, eco-friendly personal care

Create gentler, eco-friendly personal care

Content provided by Covation Bio™ PDO | 22-Jun-2023 | White Paper

Zemea® propanediol is a 100% plant-based humectant and solvent that’s easy on skin and the planet. This single, natural ingredient boosts moisturization...

Related suppliers