Rexam surge ahead as leading fragrance packaging manufacturer

By Staff Reporter

- Last updated on GMT

Rexam is further consolidating its lead as the number one packaging
manufacturer for the beauty industry having been chosen to supply
the new United Colors of Benetton, Vera Wang and Elizabeth Arden
fragrance lines.

The company has supplied its super low profile pump for both the Vera Wang perfume, and the latest celebrity fragrance manufactured by Elizabeth Arden, Danielle by Danielle Steel and has created a full package for the three new Benetton scents.

The SLPP pump mechanism, which is anodized in silver, has been designed to fit both the 1.7 and 3.3 oz Danielle by Danielle Steel scent sizes, with the company diversifying the design of the glass ball mechanism through a bright gold actuator and collar to fit in with the distinctive packaging design of the Vera Wang fragrance bottle.

The link up with United Colors of Benetton further stresses Rexam's significance in the industry, after the company chose Rexam to design a full assembly package for the three Benetton fragrances - Man, Woman and Unisex.

The package features a high-tech design that combines the transparency of PMMA, which was used for injection moulded box, combined with a new appearance of silver metallization on the spray-cap of the fragrance.

The company has designed each box with a pad-print decoration and has used an SP6 crimp-on pump with an injected plastic spray cap that has been UV metallized in silver.

The agreement will see Rexam create nine packages as the three United Colors of Benetton fragrances coming in 40ml, 75ml and 100ml sizes.

UK-based Rexam's core business is aluminum beverage cans, but in recent years it has done much to build on its beauty business portfolio.

The company acquired US packaging company Precise Technology in November last year - a move that expands its presence in both the food and cosmetic packaging sectors.

The move aims to strengthen Rexam's position in both the plastics and beauty packaging sectors and focuses on the company's specialisation in the pumps segment.

Rexam also extended its presence in the central and eastern European region last year with the opening of a production facility for home and personal care packaging in Poland.

Related topics: Packaging & Design, Fragrance, Packaging

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