Gen Z consumers are a driving force behind rising artificial nail sales, but Millennials and Gen Xers are also bolstering the trend, a recent NIQ report has revealed.
As consumers continue to seek out cost-effective cosmetics options, beauty brand iMethod Beauty has gained traction with shoppers looking for products that save time and money without sacrificing results.
Trending skin care routine adequately addresses the unique needs of a younger consumer demographic, but what does this mean for manufacturers looking to improve targeted marketing efforts?
As consumers continue to become better educated about product ingredients and formulations, a commitment to transparency can be beneficial for cosmetics companies and consumers alike.