US-based Stanford University is working with international beauty major L’Oréal to investigate skin tightness, looking at how mechano-receptors send signals into the neural circuit upon application of a topical.
Brands should consider ingredients that have both beautifying and protective properties as consumers seek out multifunctional beauty and personal care products, say market analysts.
The cosmetics and personal care industry has already been deeply affected by the Coronavirus crisis. To help guide the beauty industry through this predicament, market research firms are circulating newly updated data and insights.
![The sensation of skin tightness is widely known but the mechanism behind it is still not fully understood [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/11/07/stanford-university-and-l-oreal-researching-skin-tightness-and-neural-response/15919988-1-eng-GB/Stanford-University-and-L-Oreal-researching-skin-tightness-and-neural-response.jpg)
![The protective beauty space holds an array of opportunities to tap into, from environmental and digital pollution through to stress management and wellbeing [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/05/13/protective-beauty-promise-in-multifunctionals-across-blue-light-pollution-and-stress-say-mintel-globaldata/15411040-1-eng-GB/Protective-beauty-promise-in-multifunctionals-across-blue-light-pollution-and-stress-say-Mintel-GlobalData.jpg)
