Jo Hughston, Head of Marketing at social-first marketing agency The Goat Agency, shared her advice for beauty brands that are navigating the ever-changing social media landscape in late 2023.
Cosmetics major Lush will close all global social media accounts across Instagram, Facebook, TikTok and Snapchat this month, stating they will remain closed until the platforms provide a safer environment for users.
Beauty major Natura &Co has partnered with Dutch eco video streaming platform WaterBear to launch a dedicated channel showcasing its environmental and social ambitions worldwide.
![Lush is closing all global social media accounts across Instagram, Facebook, TikTok and Snapchat and will instead invest in 'better communication channels elsewhere' [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/business-financial/lush-to-close-instagram-facebook-tiktok-and-snapchat-global-accounts-for-user-safety/13036150-1-eng-GB/Lush-to-close-Instagram-Facebook-TikTok-and-Snapchat-global-accounts-for-user-safety.jpg)
![Natura &Co has become a founding member of The WaterBear Network and has a dedicated video channel it will use to create informative and inspiring content about its environmental and social efforts worldwide [Image: Natura &Co/WaterBear]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/business-financial/natura-co-partners-with-waterbear-for-sustainable-beauty-video-channel/12711420-1-eng-GB/Natura-Co-partners-with-WaterBear-for-sustainable-beauty-video-channel.jpg)
